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Original Osama bin Laden photo via
Last week, it was brought to a lot of people's attention that al Qaeda were active on Twitter. This was slightly less surprising than it sounds. At a grassroots level, these early masters of the viral beheading video know social media's black magic well enough, which is probably why they decided to crowdsource ideas of how they could improve their online image.
They organized a hashtag session, encouraging supporters to shout out their own suggestions for this PR revamp. Unfortunately for the jihadists, a US terrorism expert called JM Berger noticed that this was happening, and invited his followers to start using the hashtag in their own tweets and thus barge their way into the conversation. Cue loads of unfunny people lining up to take potshots at the bewildered terrorists.
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